Getting traffic to come to your website is crucial to the success of your online business. Sometimes the stars just align and you happen to rank well with the search engines. Other times, it seems like your whole competition is ahead of the curve and is forcing you to swim upstream in the battle for face time with internet users. Nevertheless, it is important to be persistent and patient with your online web strategy. If you ever hit a wall with what you can do to improve your web traffic strategy, do what I do… analyze what the other experts do.
Superb Internet’s website, www.superb.net, currently ranks 54,958 according to the Alexa traffic rankings. For those who are unfamiliar with Alexa rankings, treat Alexa as an independent institution that determines what the most important websites are based on the level of traffic it receives. The more traffic you can push to your website, the higher your Alexa rankings will be. Granted Superb Internet has an advantage of being around since 1996 and probably has SEO experts considering they are a web hosting company, all new websites can strive to boost their rankings just like these guys.
One thing that is interesting to point out is that Superb Internet gets a large amount of traffic from international users outside of the United States. How much of your online traffic is from other countries? For instance, Superb has a traffic rank of 468 in Kenya. An important lesson is to not ignore international customers. Ask yourself if you care whether a paying customer is from New York City or from Bangkok, Thailand. If the competition is fierce in your current locale, it is a sound strategy to look at other untapped market geographies.
Always remember that a good online web strategy starts with making sure your web pages are optimized for popular search engines like Google, Bing, and Yahoo. Web hosting companies have fierce competition for keywords such as web hosting, dedicated server, and managed hosting. It is no surprise that Superb Internet does well considering how their pages have great content keeping in mind key words to optimize for. Combining that with a link building strategy and you can see why search engines like www.superb.net.
As you analyze your web traffic, I would first check out your competition and see what they are doing. If you find them doing something you are not, replicate it. If there is nothing else you see the competition doing, check out larger websites you know to see if you can implement some strategies. Getting quality traffic for your websites is something you should always be doing so continuously analyze your traffic so your online business thrives with success.
You mention the name of a web hosting company to the average Joe and chances are he will not know what the company is nor what the company does. However, there is one company that comes close and would win in a web hosting popularity contest. GoDaddy has become one of the most popular web hosting companies due to its advertising done during a Super Bowl commercial featuring Danica Patrick. Founded by entrepreneur Bob Parsons, GoDaddy today remains the largest domain registrar turning the company into one of the largest web hosting companies in the world. In 2009, GoDaddy reported that their per annum revenue topped $750 million. When you compare Superb Internet with GoDaddy, it sounds like a comparison similar to David and Goliath when you look at the scale of the two web hosting companies. Although Superb Internet is a much smaller company, their product focal area differs.
GoDaddy is a large web hosting company that built its empire becoming the industry leader of providing Domain Name Registrations. Using aggressive pricing on the price of their domains along with their proprietary control panel for domain management, GoDaddy has dominated the DNR market. With DNR as their core product, GoDaddy capitalized on their customer base and become on of the largest shared web hosting providers. Superb Internet also provides domain name registration along with shared web hosting, but focuses primarily on dedicated servers.
When we look at the price of each company’s web hosting services, GoDaddy appears to be cheaper. In truth, that is to be expected. GoDaddy is a place I would recommend if you are starting out with a new website. However, there will come a time when you outgrow your shared hosting and when you will want to have a dedicated server. If you ever come to this crossroad, congratulate yourself on building a successful website. Afterwards, thank your web hosting company for helping you get this far and then start your research of real dedicated server companies like Superb Internet. Don’t get me wrong, GoDaddy is a solid company and their financial success speaks for itself, but specializing in dedicated server hosting is not their niche.
It all starts with having impeccable uptime along with fast connectivity. Dedicated server companies invest significantly more within their network infrastructure to meet the demands of us customers who care about full redundancy, low latency, and fast download speeds. God forbid something goes wrong (knock on wood) or if you just need help with some configuration, you are better off in the hands of a technical support team within a dedicated server company. First, the technical knowledge tends to be higher. Secondly, the support staff is used to dealing with all sorts of questions related to dedicated server hosting so they are able to help you quicker and be more efficient so they don’t waste your time. On the flipside, if you just want to get a cheap web hosting plan, going with a company like GoDaddy can be advantageous because they are used to seeing all kinds of questions related to shared hosting.
To sum up, if we are comparing which hosting company is better between Superb Internet vs GoDaddy, it all depends on what type of hosting you need. If you need domain names registered, GoDaddy wins. If you are just starting out and want a basic cheap hosting plan, I would be inclined to try out GoDaddy. If you have more serious needs for web hosting and want a dedicated server, managed hosting , or even colocation, I would go with Superb Internet without hesitation.
You do a search for dedicated server within Google and what pops up? If you’re wondering, it’s well over 9 million results. It’s no wonder we all have a hard time figuring out which web hosting company is best out there. As I tell all my friends, it’s all about your own personal experience and hence the term YMMV or your mileage may vary applies. However, when it comes to products we can easily throw all the dedicated server companies in an arena and let them duke it out. As a consumer, there is one thing we all want… VALUE!
This is where Superb Internet reveals one of their trump cards: the 5-in-1 managed service package for just $99. Five in one has a nice ring to it, but what does this mean to us dedicated server customers? Let me break it down for you:
- Managed Backup (normally $49/month)
- Managed Firewall (normally $99/setup and $49/month)
- OS Hardening (normally $95/setup)
- Patches and Updates (normally $35/month)
- Monitoring (normally $20/month)
Essentially, Superb Internet has packaged 5 managed services that normally would cost you $194/setup AND $153/month. Instead, all this is available for just $99/month with FREE setup with any dedicated server plan. That is some hefty savings. So let’s talk a little about what each service does.
The managed backup uses R1Soft to automatically handle backups. I’m a huge fan of R1Soft and if you don’t know what this backup solution is, I bet I can easily convince you. Initially, R1Soft takes makes a backup dump of your hard drive partition. Every day the deltas, or data that has changed from the previous backup, gets backed up making available an image of your partition every day. So what does this mean? Now your server’s resources are more efficient because you no longer have to backup the same data every day. R1Soft knows what data has changed and can make a restore point from any day as long as it’s within its retention policy. Best of all, if you need to do a restore, R1Soft utilizes a technology called Bare-metal Restore which cuts down the time for a full restore significantly so you can but up and running in no time.
The managed firewall is a hardware-based firewall using Cisco FWSM. The Cisco FWSM actually resides on the switch level and is preferred by many system administrators because of its redundant configuration. Since Superb Internet’s network is fully redundant, if one of the firewalls were to not work, it would fail over to the other so your online site is continuously available.
OS hardening is a must for beginners and also the experienced that are a little lazy. It is important to understand that operating systems are quite vulnerable for unauthorized access right out of the box. Superb’s experienced staff secures the operating system giving you the full security and peace of mind you need.
Patches and updates I like since now there is one less thing for me to worry about. Superb Internet has a patches server that periodically checks to ensure your dedicated server has the latest security patches or updates available for your respective operating system for the maximum security. Let’s face it, this task has slipped through our fingers a lot of times. This service makes the ongoing management of a dedicated server much easier.
Finally, there is Monitoring. This doesn’t really need any explanation, but you can choose what service you want monitored and get notified if it goes down.
To top it off, all of the above are MANAGED services. This means that you don’t really have to do a thing but tell the team at Superb Internet what you want done. The managed support team will take care of the setup and ongoing management of all 5 services. For just $99/months… not too shabby!
Superb Internet is beefing up their GridIron web hosting packages with the addition of the popular Magento e-commerce platform to their one-click application library. For those that are not in the loop, the one-click app library makes adding popular applications like WordPress, Joomla, Drupal, and Magento easy to install on a share hosting plan. Traditionally, we are pretty limited on what we are able to install on a shared hosting environment since we are not provided root-access. As the name suggests, within a shared hosting environment, you are sharing resources with other customers and the hosting company, Superb Internet in this case, configures the server to account for the popular web environments. The one-click application library is very nice because we know the list of applications is fully supported.
Magento is the latest buzz of ecommerce platforms because of the flexibility to fully customize the front-end web store and order form. The older popular platforms such as OS Commerce and Miva are nice to use because of the easier learning curve, but the platforms really limits our ability to customize the appearance of our online store. Magento solves that by putting us in the driver’s seat of how our store should appear. However, Magento is not without faults as it is well known fact that Magento is a resource hog compared to the traditional ecommerce platforms.
This is where Superb Internet’s services shine. It is well known that all Magento environments should be optimized so that the server resources are used efficiently. Superb Hosting takes away that headache and takes care of the server optimization for us so our online store runs fast. The best part is, Superb’s shared web hosting plans start just $8.99 per month ($5.99 per month if you pay a year up front). This is a cost effective way to try out the platform to see if you like it. I have yet to see any reputable hosting provider offering Magento hosting at this price. In addition, Superb Internet offers Magento on their dedicated servers and managed hosting plans so we have an upgrade path in the future when our business grows. Having tried out Magento, this new platform is definitely the way to go. Check out Superb Internet’s hosting services.